IWC & Peter Lindbergh

by Milan Josipovic

A NIGHT IN PORTOFINO ad campaign is a very nice example of cooperation between photographer and big company . Georges Kern CEO IWC have told Peter Lindbergh :  ” Don’t make it look  like we want to sell watches . ” And he did just that . He created beautiful images with 50′- 60′ spirit in the air . Some really big names where casted for a shoot .

You can see more here :

http://www.iwc.com/en-us/experiences/days-portofino/#

Second best part of the campaign , is that IWC goes around the world with photo exhibition and printed publication .

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